Frabrics & Furnishing for Living
Combining lasting designs with emerging innovative talent, Duralee is one of the interior design industry’s most exciting fabric brands. The company began, aptly enough, when the country’s pulse quickened.
Returning from World War II, Lenny Silberman faced changing times. The world was inching in a different direction, and by 1947 it was already evident to was inching in a different direction, and by 1947 it was already evident to made it,” he asserts. Never subtle, Silberman answered an ad in The New York Times promising “a HUGE opportunity” as a textile shipping clerk for $35 a week, landed the job, and went to night school to expand his industry knowledge and learn the fine art of selling. Together with his two partners – Sig Rosenberger and Marshall Kutz – and seven other hands-on employees, Silberman launched Duralee in 1952 from an office smaller than most modern-day walk-in closets.
“On the road for six months at a clip, each fabric sale began with the librarian, keeper of the
sample books. The consummate salesman, Silberman expanded sales territories with his
belief that excellent customer service.”
As design centers opened in the 1970’s, Duralee knowingly entered in, and by 1991, the company was purveying fabrics to more than 40 countries. Silberman spearheaded the expansion of Duralee into hospitality and contract markets in the 1990s, a division that his daughter, Amy Silberman-Benjamin, Senior Vice President, now heads. Lee Silberman, a nephew, assumed the role Executive Vice President, and currently leads the export division, expanding the brand’s presence worldwide. Marty Rosenberger, son of founding partner Sig, has been with the firm for over 40 years and now holds the title of President.
In creating core values of value-driven ingenuity and cutting-edge products while maintaining personalized customer service not often offered by competitors, Duralee has become a household name in the world of interiors. The Duralee product line maintains a captivating persona that is constantly evolving. With the establishment of its own design studio in New York’s Chelsea district, Duralee has grown to include proprietary patterns with a fresh and fun, yet chic design aesthetic, and in 1999, trimmings were introduced as a
Frabrics & Furnishing.
The owners of RM COCO, including the founder, travel the world to select a broad, unique product line. This process involves countless hours of trend analyzing, market research
RM COCO CORPORATE
P.O. Box 1270
Cape Girardeau, MO 63702-1270